Your clinic recorded 247 enquiries from July to September, while search ads became more efficient and your Google profile stayed visible locally. Our focus now is checking where those enquiries led and making sure anyone who still needs a response gets one.
Your clinic recorded 247 enquiries from July to September. Google Ads recorded 106 actions, and the cost per action improved from A$96.65 in July to A$74.12 in September. Your Google profile also remained a strong way for local people to find you. The next step is to review what happened after contact: 246 enquiry records still show as “New Lead”, so the CRM alone cannot tell us how many people booked or received treatment.
With monthly spend staying close to A$2,900, recorded Google Ads actions rose from 30 in July to 39 in September. These are ad-platform actions, not confirmed patients, but the improvement is worth recognising.
Your Google profile recorded 6,641 views and 490 call clicks across July to September. The separate 9 October search snapshot also shows your clinic at #1 across all 121 points for “Dentist Darch”.
Of 247 CRM enquiries, 246 are still marked New Lead and one is marked Not Interested. Their status does not show whether someone has already booked, been treated or still needs follow-up. Your appointment records can answer that.
Calls to the two paid-search tracking numbers fell from 48 in August to 17 in September. We recommend checking routing and call records before treating that change as a fall in patient interest.
Your local visibility stayed strong and search ads recorded more actions as the period went on. At the same time, the call pattern changed and most enquiry outcomes remain unrecorded. Those are the two places to focus our next review.
Google Ads recorded 39 actions at A$74.12 each, compared with 30 at A$96.65 in July. The 106 actions across July to September include call-button taps, forms and booking requests; they are not a count of new patients.
75 of 90 calls to the two paid-search tracking numbers connected. Fifteen did not. Checking for returned calls will show whether anyone still needs a response. Calls to the clinic’s main line are outside this count.
The tracking numbers received 25 calls in July, 48 in August and 17 in September. Number routing, call logs and campaign changes should be checked before we read this as a change in demand.
246 of 247 records remain at New Lead, and 198 have no recorded source. A short, regular review alongside your appointment book will show who has already been helped and who may still need follow-up.
Views of your New Patient Offer page rose from 117 in July to 149 in September. It generated 64 call clicks, almost as many as your home page (65). We recommend checking how many of those people called, booked or still need a response.
New Patient Offer
Landing page featured in this reportSee the page patients visitExplore the live New Patient Offer page, including the check-up and clean offer and appointment request.View the live landing page ↗
Page views. Visitors: 84 in July, 88 in August, 95 in September. June: 103 views and 76 visitors.
Your most-viewed pages from July to September: home page 1,734, Book an Appointment 1,086, New Patient Offer 390.
This table shows the monthly pattern behind the summary. June is included as a reference using the figures previously published; later changes in Google’s June data are explained below. On a phone, swipe sideways to see every column.
Your enquiry system recorded more enquiries each month. These are enquiries, not confirmed new patients.
Call taps, forms and booking requests; not confirmed new patients.
75 connected; 15 did not. Main-line calls are outside this count.
Views of your profile across Search and Maps.
August’s direct-traffic jump still needs a closer check.
| Measure | June (as published) | July | August | September | Quarter |
|---|---|---|---|---|---|
| New CRM enquiries (opportunities) | 47 | 65 | 72 | 110 | 247 |
| Google Ads spend | A$3,049.36 | A$2,899.61 | A$2,919.12 | A$2,890.64 | A$8,709.37 |
| Google Ads clicks | 184 | 180 | 154 | 155 | 489 |
| Google Ads recorded actions (whole) | 32 (34 on today’s read) | 30 | 37 | 39 | 106 |
| Cost per Google Ads conversion | A$95.29 (as published) | A$96.65 | A$78.90 | A$74.12 | A$82.16 |
| Calls to two paid-search tracking numbers | not measured | 25 | 48 | 17 | 90 |
| Google profile views | 1,810 (as published) | 2,159 | 2,406 | 2,076 | 6,641 |
| Google profile call clicks | 157 (as published) | 173 | 144 | 173 | 490 |
| Website visits (sessions) | not published (2,034 on today’s read) | 2,308 | 3,425 | 2,235 | 7,968 |
June today: Google reads 34 conversions and 1,975 profile views, with 178 call clicks, which is why the June figures above are shown as published. Calls to the Google Ads number and website visits were not part of the June report.
Your team answered 75 of the 90 calls received on the two paid-search tracking numbers. We count each call once, using the number it reached. That number does not prove the caller came from an ad, and calls to your main clinic line are not available in this system. The detail below shows exactly what is included.
Calls to the main clinic line are not included.
Your team connected 75 of 90 calls on these two numbers. We recommend checking the 15 unanswered events for returned calls before deciding who still needs follow-up.
| Measure | July | August | September | Quarter |
|---|---|---|---|---|
| Paid-route calls | 25 | 48 | 17 | 90 |
| Answered | 20 | 41 | 14 | 75 |
| Not answered | 5 | 7 | 3 | 15 |
| First-time callers | 8 | 17 | 10 | 35 |
Answered means the call connected for more than zero seconds. Not answered covers 10 with no answer and 5 that connected for zero seconds. First-time callers had no earlier call in this system; they are not necessarily new patients. They are counted in the month of their first call. Returning callers: 26.
| Number | Calls | Answered |
|---|---|---|
| Google Ads number | 86 | 71 |
| Website search number | 4 | 4 |
| Google profile number | 435 | 381 |
| Mobile line | 1 | 1 |
526 calls reached all four tracked numbers, including the 90 calls shown above on the two paid-search tracking numbers. Calls that go straight to your main clinic line are not in this system, so the total is a minimum.
61 different people called these tracking numbers. Of those callers, 14 have a Google Ads tag on their enquiry, 5 have a Google profile tag, and 42 have no usable source. “No earlier call on record” does not establish that a person is new to the clinic. Calls are counted by the number they reached, not by the tag.
| Measure | Q3 | How it is counted |
|---|---|---|
| Paid-route calls | 90 | Counted once, from the call system. This is the call figure. |
| Google ad call-button taps | 62 | Google’s record of taps on the ad call button. A tap can be one of the calls above, so it is not added. |
| Calls sent back to Google | 2 | The same calls, so not added. |
| Form submissions | 31 | Separate lead type. One person can call and also fill in a form, so the two are shown side by side, not added. |
| Booking requests | 11 | Recorded by Google as booking requests. Not yet matched to a booking in the CRM. |
| Combined tracked audience | 71 | A separate combined audience: people who called these numbers or enquired with a Google Ads tag, deduplicated within that set. It includes the 61 callers plus 10 additional enquirers; it is not a count of confirmed ad-acquired patients. |
Google reports 106 conversions. That is a platform count, not a patient count. 64 of them are call-based and overlap with the calls above. Spend divided by that combined group of 71 is A$122.67; this is not a cost per new patient or booking. Google’s own call log has no call records for June to September, which fits with the number on the ads being a direct clinic number, not a Google call number. The counts above come from the clinic’s call system instead.
7,968 visits from July to September
August direct visits jumped unusually; we are checking that change before reading it as patient demand.
Platform-recorded actions, not confirmed patients
Some call-based actions overlap with phone-system calls, so these categories should not be added to the call total.
Spend A$8,709.37 · impressions 2,993 · clicks 489 · click rate 16.3% · average cost per click A$17.81 · conversion rate 21.7%.
Action mix: ad call-button taps 62 · lead forms 31 · booking requests 11 · imported qualified calls 2.
Maps 872 · search 5,769 · call clicks 490 · website clicks 542 · direction requests 402.
Views peaked in August at 2,406.
Organic search 3,844 · direct 3,608 · paid search 296 · other 220.
Direct visits rose from 777 in July to 1,966 in August. We are reviewing that jump before reading it as patient demand.
Top position at all 121 points. Top-three coverage for “Dentist near Madeley” is 80.2% and for “Best dentist near Madeley” 71.9%.
Based on the latest capture; see section 07.
Your clinic held the top Maps position at every point in the latest “Dentist Darch” grid. Each grid shows 121 search locations across the area; each dot is your rank from one location. The captures are dated 9 October 2026, after September ended, so they show a later snapshot rather than a July–September trend.
Share of 121 grid points where your clinic ranked in the top three.
This October capture shows current visibility; it is not a July–September average.
| Search | Average position | Top-three coverage | At #1 | June report (average · top-three) |
|---|---|---|---|---|
| Dentist Darch | 1.00 | 100.0% | 121 of 121 | 1.00 / 100.00% |
| Kingsway Dentist | 2.02 | 100.0% | 10 of 121 | 1.99 / 100.00% |
| Best dentist near Madeley | 3.30 | 71.9% | 2 of 121 | 3.30 / 71.90% |
| Dentist near Madeley | 3.04 | 80.2% | 7 of 121 | 3.34 / 73.55% |
| Teeth whitening Madeley | 4.53 | 19.8% | 0 of 121 | 6.46 / 4.96% |
| Dental clinic Darch | – | 99.2% | 120 of 121 | not in June report |
These are the results worth recognising and the questions that will make the next report more useful to your team.
Recorded actions rose from 30 in July to 39 in September while spend stayed near A$2,900 a month. Cost per action fell to A$74.12.
Your Google profile recorded 6,641 views. In the separate 9 October capture, “Dentist Darch” ranked #1 at all 121 grid points.
75 of 90 calls to the two paid-search tracking numbers connected. We recommend checking the other 15 for any returned calls.
246 of 247 enquiry records still say New Lead. That may be a record-keeping gap; your appointment book can show who booked and who still needs follow-up.
These are our recommendations for the next period. We would work through them with your team, keeping the process practical and making sure the people behind the enquiry records are not overlooked.
Our recommended approach: Compare the 247 enquiry records with your appointment book, starting with September’s 110 records. Confirm who booked, attended, declined or still needs contact, then update the CRM.
Why it matters: 246 records still say New Lead. That status alone cannot tell us who has already been helped. Aim: a clear outcome for every enquiry we can verify.
Our recommended approach: Review the 15 unanswered calls on the two tracking numbers, check whether they were returned, and agree a prompt callback routine for future missed calls.
Why it matters: A missed call may be someone looking for care. Aim: know which callers were reached and which still need a response.
Our recommended approach: Check the tracking-number routing, main-line records and any campaign changes against September’s call log. Review the result before changing ad spend.
Why it matters: Tracked calls fell from 48 in August to 17 in September while Google Ads recorded more actions. Aim: explain the difference before drawing a conclusion about demand.
Our recommended approach: Review the source field on forms and calls, and record the route when your team knows it. Leave it unknown when it cannot be verified.
Why it matters: 198 of 247 enquiries have no recorded source. Aim: a more dependable view of which contact routes bring people to your clinic.
Our recommended approach: Match offer-page calls and forms to CRM and appointment records where possible, without counting the same person twice.
Why it matters: The page drew 390 views and 64 call clicks, but clicks alone do not show who booked. Aim: understand whether the offer is helping people take the next step.
Our recommended approach: Confirm whether teeth whitening in Madeley is a priority, review the relevant page if it is, and take the next grid capture on a consistent date.
Why it matters: The latest snapshot shows 19.8% top-three coverage for that search. Aim: measure the visibility of services your clinic wants to grow.